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SchmidPreisslerConsultants · Innovative Strategic Advice - Research - Analysis - Market Solutions · Established 1961


November 2023


Common Sense

In the jubilation and excitement about artificial intelligence and new exciting management methods, concepts and techniques, in horror scenarios about the impending end of all life on our planet, in joy and worry about the splendour and misery of billions of euros and dollars gained and lost and whatever else flits across the news channels every day, we always seem to forget that all this can only happen because we have often put Common Sense into a kind of deep sleep. We haven't got that far yet, but we certainly can't and don't want to abolish it, thank goodness.

We are told that artificial intelligence is redefining business. Strategic thinking is often relegated to the background in the face of daily events and speed seems to be everything. Mediocracy can be found in abundance, both in business and politics, and truthfulness is being redefined at every turn. Yes, whether we want to admit it or not, we are living in a world that has become brutalised. For many in our society, Common Sense, which lends sovereignty to our actions, is just nice and was yesterday.

We are committed to those who see Common Sense as the basis of all thought and action. It sets limits to courage and the willingness to take risks, it does not simply give the new the "ok". It weighs things up and gives people the necessary sovereignty to give the uncertain and the supposedly impossible a chance and to set the right pace for achieving new goals.

Common Sense is the product of the power of the human brain. The brain, in turn, is one of the three gifts of creation that allow each of us to walk the path to a successful future. And the brain is the foundation of people's freedom to say "yes" or "no". Taken together, this is what allows us to develop and implement strategies for the future and give modernity room to unfold.

We are often asked why we prioritise generational thinking, i.e. long-term thinking, over "thinking from today to tomorrow". The answer is clear: our advice is always based on the consideration and examination of Common Sense. And to those who say that everything is different today than it was yesterday, we say: the label on the bottle of time may want to convey a different explanation for the content, but the content itself is always the same. In principle, the challenges have always been the same and this will not change. Leadership is headless without long-term thinking. Change is only piecemeal without a view of time and events.

Common Sense saves us from the most common managerial diseases: Fear and burnout. It strengthens personality and fairness, opens our hearts and minds to humanity and eliminates vanity, arrogance, inadequacy, pomposity and so-called toughness. These are all prerequisites for a successful life.

Common Sense minimises risks, opens our eyes to the essentials and is so characteristic of true leadership elite.

Transformation can only succeed if we focus on the goal of reaching people. Common Sense makes it possible. Without show and quite simply - like everything that people approach with heart and mind.

The Schmid-Preissler-Brief team, Dipl.-Soz. Maximiliana Schürrle, Dipl.-Volksw. Christina Schmid-Preissler, Alexander Schürrle and Franz M. Schmid-Preissler send their regards. If you would like to discuss the Common Sense with us, please feel free to contact us at any time. Send us an e-mail at Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! or give us a call.


Your F. M. Schmid-Preissler




SchmidPreissler International Strategy Consultants GmbH · Ismaninger Straße 140 · D-81675 München · Tel. +49 89 139 29579 Fax: +49 8022 26042 · Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! · Register Amtsgericht München HRB 5285 Geschäftsführer: Franz M. Schmid-Preissler, Philomena Schmid-Preissler · Usta-IDF-Nr. DE 143 178 51317 Für den Inhalt verantwortlich (MStG):   Franz M. Schmid-Preissler - Anschrift siehe oben


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