SCHMIDPREISSLERBRIEF©
SchmidPreisslerConsultants · Innovative Strategic Advice - Research - Analysis - Market Solutions · Established 1961
Dezember 2025
As the year draws to a close
In a few days, we will be entering the year 2026: We wish you, your families, and your employees all the best for 2026, both personally and professionally. And we hope that, despite all the hustle and bustle, the last few days of 2025 will bring you moments of peace and reflection, time to look back and look ahead, and time to relax.
The year 2026 will be the year of consistent and rapid development from the old consumer society to a knowledge society that will be a value-based society. In all areas of life, we must therefore expect new formats, formats with frameworks, boundaries, and content that will be shaped by common sense.
People will continue to reorder their needs and requirements. Less will be more. When it comes to buying and consuming, value will be the deciding factor. The power of the human brain will be decisive. For companies, pure number crunching will no longer be enough for success. Successful market participation and market leadership—the goal of all marketing efforts—require a corporate culture based on a company's DNA and an unrestricted USP for the product.
To seize opportunities and overcome challenges, we need to think and act in new ways. To this end, we have developed a forward-looking, value-driven model for new marketing strategies tailored to customer needs. We call it “Value Marketing 2050.”
We are banking on the renaissance of the classic brand as the face of a company that reflects its culture, soul, spirit, reliability, authenticity, and in particular, its ESG values.
We respect and integrate the results of the ongoing technological revolution.
Globalization remains at the top of our agenda, even when the whole world is talking about deglobalization. We Europeans need China and the rest of Asia as future markets – just as the reverse is also true. What applies to Asia also applies to the Americas and, last, but not least, our attention is focused on Africa.
In addition to our work as advisors, we are sparring partners for the top management of companies that basically have no need for consulting services, as may have been the case in the past, but are looking to exchange ideas and compare perspectives and assessments.
We, the SchmidPreisslerBrief Team, Christina Schmid-Preissler (graduate economist), Maximiliana Schürrle (graduate social scientist), Alexander Schürrle, and Franz M. Schmid-Preissler, look forward to communicating with you in 2026 and send our warmest regards.
Your F. M. Schmid-Preissler
Impressum
SchmidPreissler International Strategy Consultants GmbH · Ismaninger Straße 140 · D-81675 München · Tel. +49 89 139 29579
Für den Inhalt verantwortlich (MStG): Franz M. Schmid-Preissler - Anschrift siehe oben